Graphic designer based in New York 
who plays with visuals, branding, 
typography, and motion.

Previously at &Walsh, now working at
Chermayeff & Geismar & Haviv 

Selected works
 Find your Rhythm (WIP) Identity system
Barnes & Noble  
Brand
Identity
Bodega  Brand Identity  

Greenery  Brand Identity

Explorations

Waves at the Gorge
      Music Festival  Identity system  
Shinola Vintage Artdeco
       Watch  Identity system  

Los Angeles Apparel  Brand Identity  

The Design Object  Editorial  

Busan Olympic  Identity System
   
Type Specimen  Booklet  



Motion

Archive ✶
About  













archivesuin@gmail.com
© 2025 Suin Choi




Barnes & Noblebrand identity

Instructor Andrea Trabucco-Campos
award ADC Young Ones Awards (2025) Merit
 The new identity for Barnes & Noble is built around the concept of a “bookcase,” inspired by the structured arrangement of books on a shelf. The logo uses vertical typography that resembles book spines, reinforcing the idea. Geometric patterns derived from book arrangements extend the visual language into a cohesive system across various applications.