Graphic designer based in New York 
who plays with visuals, branding, 
typography, and motion.

Previously at  &Walsh, now working at
Chermayeff & Geismar & Haviv 

Selected works
 Find your Rhythm  Identity system
Barnes & Noble  
Brand
Identity
Bodega  Brand Identity  

Greenery  Brand Identity

Explorations

Waves at the Gorge
      Music Festival  Identity system  
Shinola Vintage Artdeco
       Watch  Identity system  

Los Angeles Apparel  Brand Identity  

The Design Object  Editorial  

Busan Olympic  Identity System
   
Type Specimen  Booklet  



Motion

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archivesuin@gmail.com
© 2025 Suin Choi




Bodegabrand identity

Instructor Pedro Mendes
award Graphis Design Award (2025) Gold

 Bodega is a hybrid concept that functions as a grocery store by day and a dessert bar by night, offering groceries, bread, and coffee during the day and transforming into a space for desserts and wine in the evening. The identity centers on a bold, oversized logo designed to stand out in poster applications. Product imagery—such as wine, groceries, and desserts—reinforces the dual concept of the space. A block-based typeface introduces a bold, functional tone that reflects the daytime bodega, while a serif typeface brings warmth and elegance to the evening dessert and wine bar atmosphere. The icon system follows the same block-based structure as the logo, extending the visual language across the posters.