identity system
Instructor Andrea Trabucco-Campos
Built on the concept “Find a change in repetition,” This project began with the idea that everyone in a city moves with their own rhythm and style—and that one rhythm can influence many. Created as a conceptual identity and motion campaign for Apple Music, it explores variation, repetition, and similarity in a collective environment. A halftone logomark symbolizes a gathering crowd. All images in the campaign are AI-generated.
