Type Specimen — SUIN CHOI

SUIN CHOI

Graphic designer based in New York
who plays with visuals, branding,
typography, and motion.

Previously at &Walsh, now working at
Chermayeff & Geismar & Haviv

Selected works

Find your Rhythm Identity system

Barnes & Noble

Brand

Identity

Bodega Brand Identity

Greenery Brand Identity

Explorations

Waves at the Gorge
Music Festival Identity system

Shinola Vintage Artdeco
Watch Identity system

Los Angeles Apparel Brand Identity

The Design Object Editorial

Busan Olympic Identity System

Type Specimen Booklet

Motion

Archive ✶
About

Type Specimen booklet

Instructor Pedro Mendes
award Graphis Design Award (2024) Gold

I created a collection of type specimen booklets based on six foundational typefaces. Each booklet presents key information about the typeface while remaining part of a unified visual system. Distinctive elements are expressed through the typography itself and a varied color palette.